![]() Budgeting for YouTube & partners line items To use Brand Lift measurement, create an insertion order with one or more YouTube & partners or video line items. ![]() The following aggregated Brand Lift metrics are available once your campaign begins serving: For video line items, surveys continue for 28 days, or until enough survey responses are collected.ĭepending on the number of survey responses, you'll see the following aggregated Brand Lift metrics: For YouTube & partners line items, surveys continue as long as your insertion orders are running. The difference in responses between the two groups determines the influence your ads have on key brand metrics, such as ad recall, awareness, and consideration. Multiple surveys can be created for different metrics to be shown to users at different times.
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